There was a time, lengthy, way back, that Europe sat on the prime of the cellphone business. Nokia was probably the most used handset on this planet, Sony Ericsson made beloved units, and folks really talked about Siemens.


This, after all, didn’t final. Whereas their downfall was multifaceted and took a number of years, it may be roughly linked to the time when our previous dumb telephones morphed into the touchscreen polymaths they’re immediately. Nokia, Sony Ericsson, and Siemens Cellular crumbled, and Europe’s smartphone dominance vanished.

Of their place Apple and Samsung rose, corporations that now dominate Europe’s smartphone market. The stats are telling. Presently, Apple has a 34.29% market share on the continent, whereas Samsung sits at 31.21%. Behind them, is a group of Chinese language manufacturers, with Xiaomi (13.97%), Huawei (7.57%), and Oppo (2.4%) filling out the highest 5.

Successfully, Europe’s smartphone market is dominated by two continents: North America and Asia. However, actually, the previous is an outlier — and if we have been being completely correct, we’d say the market is dominated by Apple and Asia.


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All this received me considering. Why doesn’t Europe have a dominant smartphone? What wouldn’t it take for this to occur once more? And, vitally, does any of this really matter?

I started my journey by talking with Jan Stryjak, an Affiliate Director at Counterpoint Analysis. He started by answering my second query, telling me it’d be nigh-on unattainable for a European smartphone to turn into a world-leader once more. Merely put, there’s no room available in the market.

“From a model viewpoint,” Stryjak advised me, European telephones “have slipped too far behind.” Apple and Samsung are too dominant — and usurping them is a tricky job for Chinese language telephones, not to mention European ones.

Jan Stryjak from Counterpoint Research