Vinyl has undergone one hell of a renaissance. In 2006, the format was successfully useless. However since then? Vinyl data have skilled year-on-year development, with the US alone clocking 41.7m items offered in 2021, a 45-fold enhance from 16 years in the past. Whereas in Germany, gross sales went from 0.3m in 2006, to 4.5m final yr.


These numbers are considerably deceptive although — and their exuberance hides a darker story. Vinyl gross sales are robust, however the business itself is at breaking level. From rising prices to an enormous printing backlog, from mainstream label dominance to environmental issues, and from materials shortages to outdated gear, data are being held collectively by a shoestring.

However — and there’s all the time a “however” in these items —wherever there’s an issue, there’s a possible to repair it. And, after all, to make some cash alongside the best way. On this occasion, that mantle is being taken up by elasticStage.

Who or what’s elasticStage?

Effectively, elasticStage is a British firm co-founded by two Austrians: Steve Rhodes and Werner Freistaetter. Every of them have labored within the music business as recording artists and behind the boards. The pair teamed up six years in the past to create a machine they declare is the world’s first “on-demand” producer of vinyl.


This isn’t Freistaetter’s first foray into this subject of one-off document manufacturing both, as he based Vinyl Carvers in 2002, an organization that permits folks to create a single vinyl disc. Rhodes and Freistaetter began elasticStage to take this concept additional. Whereas Vinyl Carvers targets DJs and individuals who need one or two songs on a disc, elasticStage needs to change the whole sector.

It claims to have created a expertise — which at the moment has a patent pending — that may not solely be worthwhile from producing an entire document, however can also be endlessly scalable. For all intents and functions, they consider they’ve discovered the magic bullet that may remodel vinyl. To seek out extra out, I spoke with Rhodes, elasticStage’s CEO.

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