- Customers on X and TikTok noticed Lockheed Martin model streetwear being bought on-line in South Korea.
- That led to tons of mocking of the unlikely connection between a protection firm and streetwear.
- “Why is lockheed martin making streetwear for swagged out Asians,” wrote one consumer on X.
Customers on X and TikTok are expressing their shock and disbelief over a Lockheed Martin model streetwear assortment that seems to be bought on-line in South Korea.
Lockheed Martin, an American aerospace and arms firm, seems to have its brand emblazoned throughout a streetwear assortment of shirts, hoodies, and jackets bought by Doojin Yanghang Co. A black or white shirt with the Lockheed Martin star is priced at 40,600 Korean Received, or $30.
The South Korean firm informed Insider in an e mail that it acquired the official Lockheed Martin license model by means of an company. Insider couldn’t independently confirm these claims.
The streetwear assortment — at present transport solely to South Korea — consists of principally minimalistic black, white, and grey items, a few of them even that includes elements of Lockheed Martin’s mission assertion.
And other people have now taken to social media to mock the unlikely connection between an American protection firm and Korean style.
The gathering was noticed by X consumer @wiggerwakanda on Friday, which learn: “why is lockheed martin making streetwear for swagged out Asians.” The publish has since garnered over 1.3 million views.
“Your favourite conflict mongering protection firm has put down the missiles, and picked up the items,” TikTok consumer opaleyes369 mentioned in regards to the assortment in a Wednesday video that has racked up over 900,000 views.
“Army industrial complicated sponsored Korean streetwear is wayyyy too insane to have made it onto my 2023 bingo card,” X consumer @candidspeaks posted on Wednesday. One other X consumer, @BrianMFloyd, joked in a Friday publish: “the f-35 shirt prices $500k and disintegrates on first wash.”
South Korea is not any stranger to uncommon manufacturers popping up in style retailers, together with CNN, Yale, Billboard, and Kodak, in line with a report by native media outlet Korea JoongAng Day by day in 2022.
“Currently, increasingly native style corporations have been utilizing logos of well-known manufacturers, after buying their licenses or as a part of collaborations, to create attire collections,” per JoongAng Day by day’s Shin Min-Hee.
Lockheed Martin directed Insider to Fairness Administration Integrated, a company trademark licensing agency, which didn’t instantly reply to a request for remark from Insider, despatched exterior common enterprise hours.