The tension is building June’s Worldwide Developers Conferencewith Apple’s move into mixed reality which is likely to be one of the most important moments of the gathering. It won’t be the only announcement, with updates to the various operating systems, core components and new hardware, such as a highly anticipated MacBook Air debutall inscribed.
If you’re in the market for a new MacBook Air, there are some factors to consider that Apple won’t shout about. Tim Cook and his team are working on game-changing technology that suggests the 2023 MacBook Air will be little more than a stopgap before bigger and better hardware arrives.
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Two notable changes are expected for the 2023 MacBook Air refresh, which is widely expected to be announced at WWDC thanks to the first change; the upgrade from the Apple Silicon M2 to the new M3 chipset. The M2 offered a twenty percent jump in performance over the M1. Will Apple be able to offer another twenty percent on the M2/M3 crossover? Or will there be more architectural changes that could offer more performance?
We should have that as an answer in a few months. What we can already assume is that for the majority of MacBook Air users, Apple Silicon already delivers exceptional performance with more than enough capacity for the average consumer; those looking for maximum performance will already be looking at the significantly more expensive 14-inch and 16-inch MacBook Pro models.
This leaves the other change as the real driving force selling the machine, the move to finally offer MacBook Air with a larger 15-inch screen. Given the MacBook Pro’s push towards professionals, there is a clear gap in the portfolio for a consumer machine with a larger screen. That’s the role of the next MacBook Air, with a 15-inch screen and the new M3 processor.
Wait a moment, because if consumers are looking at a new MacBook Air because of the new screen, Apple is planning something much better in the near future.
Apple’s plan is to switch the MacBook Air from the current LCD screens to OLED screens. These provide much deeper blacks, increased color, vibrant colors and better efficiency. The Elecvia Hartley Charltonreports on Apple’s plans to introduce OLED in the MacBook Air, MacBook Pro and iPad Pro families, with Ross Young of Display Supply Chain Consultants expects the first OLED MacBook Air to arrive in 2024.
If the display is your thing, the true display update is slightly further away than June.
Combine it with discussions around Apple adds touchscreen capabilities to the Mac platform (finally after the PC market decades later), largely due to Apple’s efforts to bring the touch-capable iPadOS and the mouse-and-keyboard approach of macOS closer together, there will be significant upheavals in how the Mac platform in general and the MacBook Air and MacBook Pro notebooks.
Why go for the bigger screen now that Apple will drop its value significantly early next year?
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